4 Methods To Get The Greatest Result Of Gaining New Customers

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Getting new customers. Whether you own a business owner, a consultant, a writer, a sales manager or creative director, you always look for and add marketing messages to get the attention of prospects or new customers. These methods work across all channels selling.

#1. Networking events. You might think that networking events does not give you value at all or it is SUCK! The reason could be, people commonly go to networking event looking for new customers or clients. Do not think that way. What you want to do is to NOT find new clients or customers, but you go to networking events to find new broker or mediator or connector )or whatever you want to call them. These are people who are not your prospects or future customers, but they can provide a big help introduce you to a new potential customers or clients. You do not go to networking events to find new customers, you go there to pitch your business or services. These people have resources that can help you get new customers. connect to one mediator and you say “If you know of anyone who’s looking for a financial advisory or SEO service, let me know. I will give you 20% on each new customers from your referral. I will give you my business card.”
If you happen to live in a New York or Dallas, there are numerous business or networking events taking place. Or if you live in a smaller city, you can find one locally or go to one of those networking events to a bigger cities near you for once in a while. Make sure you always check out event boards to find great opportunities in networking events. You can also find them here:
1) Meetup.com. It is one of the biggest sites for networking events and friendly meet-ups.
2) Eventbrite.com. In this site, you can filter your search of networking events as a “networking” events in its search function.
3) Facebook. Joining a Facebook group will notify you of upcoming events you can go if you are a member. There are Facebook groups you can join such as Internet Marketing Superfriends, Digital Marketing Questions, Humans of Online Business, and TheAdviser.

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#2 Free or Free trials. Offer a free samples or free trial or free demonstration and it immediately ELIMINATE the risk of buying something new. Now this is very important. Free is an offer with high perceived value. According to a study by Dan Ariely (academic and behavioral scientist), zero or free is a special price. Consumers “perceive the benefits associated with free products as higher” than their current price. People will receive the benefits of giving special appeals to new customers. It is good in the decreasing cost and the benefits as well. According to another study, people are more interested to accept free trials or free offers than discounted price. “The researchers sold 73% more one model of hand lotion when it was offered as a bonus pack than when the price is discounted.” Customers or shoppers believe they get a better deal when they take the advantage of something for free instead of spending less on a purchase.

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#3 Money Back Guarantee. If you believe in your product and services would provide rock solid results for your clients or customers, you have to give a solid money-back guarantee. It is very important because it means it eliminates the financial risk or big amount of risk from their shoulder for first-time buyers. This way, a new customer would go from saying “I am considering it” to “I would buy it because I would have no risk”. By adding, let’s say a 30-day money back guarantee, you will be able to increase your new customers. This is because you are building trust to new customers. You also differentiate from your competitor. If there are many people selling what you sell, you can outrank your competitor with the guarantee. That is how you win against them.

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#4 Share customer story. Customer story or reviews will provide a rock solid insights that will help them make more informed buying decisions. The results of having customer story or customer review have greater impact to gaining new customers. According to many studies, customer reviews proved : that customers are reading customers reviews, online reviews will increase sales, customers want to be engaged regarding reviews, even a negative reviews will make an impact and can be a good thing, you can ask for a review from existing customers, and new customers tend to trust other customers’ reviews rather than the review created by the brand.

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There is no exact science that you will get new customers by just doing one method or another. No method is better than the other method. You have to consider other factors as well. One very important factor is the quality of your product or services. Your product or service have to be able to offer the value you promise in a very reliable way. Having a good quality product or service means every method you use to get the greatest result to get new customers would be easier to do. Before doing so, you must evaluate which are the best for you and with the lowest effort. Take the time to understand the flaws of your product or service.

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